Our customer is a leading private jet charter service in the United Kingdom. They provide 3 main services:
- Private jet charter
- Air Ambulance
- Aircraft management.
Our client required help with some of the following:
- A digital marketing strategy to explore social media platforms for inbound lead generation.
- They wanted to make more strategic partnerships
- Our client wanted to promote brand awareness around the world
BISTEC developed a solution to this problem by using the software LinkedIn and:
- Conducted a deep research based on our client’s industry, services, competitors, and target demographic.
- BISTEC identified 3 distinct target audiences for the 3 services and set up 3 different LinkedIn campaigns.
- Used Sales Navigator and LinkedIn to map out their target audience, set up the target searches and create the message scripts as well as LinkedIn outreach messages and maps.
Tools & Technology
As an outcome our client was able to:
- Integrate LinkedIn marketing into the core of their marketing strategy and activities.
- Our client was able to make important strategic connections with lifestyle company decision-makers
- The CEO of the company was able to expand his LinkedIn network with decision makers among their target industries
- They were able to use the generated leads through the content marketing & outreach activities on LinkedIn