Our customer is a passionate CEO of a UK-based energy solution company which is part of a larger globally recognized corporation that is located across 6 continents with 21 offices.
The UK-based company provides affordable and reliable whole-house energy-efficient solutions including heating, lighting, battery storage, funding options as well as product knowledge and installer training for their internal clients.
When the brand-new venture started operating in the UK, setting its global standards to the next level, the CEO of the company needed to build a network of partners for the supply, delivery, and installation of these renewable technologies.
Our customer needed to build an installer network across the UK
Needed to create brand awareness among the target customer segment.
Connect with potential customers and suppliers and to build business partnerships with people who share the same ethics and values as the CEO of the company.
BISTEC created a marketing strategy prioritizing the CEO’s goals and used LinkedIn as the main marketing platform to build and engage a relationship with a network of MCS certified installers, suppliers, and partners.
Tools & Technology
The company’s first installer partner was found through the CEO’S new LinkedIn network within just a few months after building the profile!
The CEO’s network grew 500+ strong, constituting primarily of renewable energy sector installers across the country.
The CEO was able to reap the benefits and harness the full potential of the power of the LinkedIn platform.