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Digital Marketing Strategy for a leading jet charter service in the UK

November 16, 2021

Overview

Our customer is a leading private jet charter service in the United Kingdom. They provide 3 main services:

  • Private jet charter
  • Air Ambulance
  • Aircraft management.

Our client required help with some of the following:

Key requirements;

  • A digital marketing strategy to explore social media platforms for inbound lead generation.
  • They wanted to make more strategic partnerships
  • Our client wanted to promote brand awareness around the world

Solutions

BISTEC developed a solution to this problem by using the software LinkedIn and:

  • Conducted a deep research based on our client’s industry, services, competitors, and target demographic.
  • BISTEC identified 3 distinct target audiences for the 3 services and set up 3 different LinkedIn campaigns.
  • Used Sales Navigator and LinkedIn to map out their target audience, set up the target searches and create the message scripts as well as LinkedIn outreach messages and maps.

Tools & Technology

Outcomes

As an outcome our client was able to:

  • Integrate LinkedIn marketing into the core of their marketing strategy and activities.
  • Our client was able to make important strategic connections with lifestyle company decision-makers
  • The CEO of the company was able to expand his LinkedIn network with decision makers among their target industries
  • They were able to use the generated leads through the content marketing & outreach activities on LinkedIn

LinkedIn expands a UK renewable energy provider’s installer network

July 4, 2021

Overview

Our customer is a passionate CEO of a UK-based energy solution company which is part of a larger globally recognized corporation that is located across 6 continents with 21 offices. 

The UK-based company provides affordable and reliable whole-house energy-efficient solutions including heating, lighting, battery storage, funding options as well as product knowledge and installer training for their internal clients.

When the brand-new venture started operating in the UK, setting its global standards to the next level, the CEO of the company needed to build a network of partners for the supply, delivery, and installation of these renewable technologies. 

Key requirements;

  • Our customer needed to build an installer network across the UK
  • Needed to create brand awareness among the target customer segment. 
  • Connect with potential customers and suppliers and to build business partnerships with people who share the same ethics and values as the CEO of the company.

Solutions

BISTEC created a marketing strategy prioritizing the CEO’s goals and used LinkedIn as the main marketing platform to build and engage a relationship with a network of MCS certified installers, suppliers, and partners.

Tools & Technology

Outcomes

  • The company’s first installer partner was found through the CEO’S new LinkedIn network within just a few months after building the profile!
  • The CEO’s network grew 500+ strong, constituting primarily of renewable energy sector installers across the country.
  • The CEO was able to reap the benefits and harness the full potential of the power of the LinkedIn platform.
LinkedIn expands a UK renewable energy provider’s installer network

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    • Marlon De Cruz
    • Marlon

      Director

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    • Johann

      CEO | Co-Founder

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